Episode 224
 

E224 Karen Eber - Neurological Hacks: How to Tell Stories to Connect, Inform and Inspire Action

 
 
 
 
 

Karen Eber is an international consultant, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders, has almost 2 million views. 

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies reimagine and evolve how they transform culture from how they build leaders and teams to the stories they tell. She is currently working on her book: The Perfect Story: How to Tell Stories to Inform, Influence and Inspire.

Tyler and Karen discussed the art and neuroscience of world-class storytelling, why it’s a crucial skill to develop, and practical tips for how to tell a good story.

Highlights include:

  • Why storytelling is so important and the effect storytelling has on the brain

  • How Karen reclaimed her unique feature through storytelling

  • Why it’s important for you to build your storytelling skills

  • Creating stories behind every data point

  • The role emotions play in our decision making

  • Recognizing the five factory settings of the brain: laziness, assumptions, categorization of information, belonging and pleasure-seeking

  • The four questions that make a good story

  • How Karen, a prolific storyteller, refines her storytelling ability

  • Three practical tips you can implement when telling stories


Connect with Karen:

Website: http://www.kareneber.com
LinkedIn: https://www.linkedin.com/in/kareneber/
Instagram: https://www.instagram.com/kareneber1
Facebook: https://www.twitter.com/kareneber1

The following books and resources were mentioned in the show:

Karen’s Ted Talk
The Alter Ego by Todd Herman
No Hard Feelings by Liz Fosslien and Mollie West Duffy 

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Tyler Chesser